Buick is an American automaker, established in 1903 as Buick Auto-Vim and Power Company, later becoming part of General Motors (GM) in 1908. Buick is marketed as a premium brand, offering luxury cars and SUVs with an emphasis on comfort, refined handling and technology features. Buick's popular models include the Buick Regal, Enclave, and Encore.
Throughout its history, Buick has been known for offering high-end features and innovative technologies. Buick introduced the first multi-valve engine in 1904, and in 1936, it debuted the "y-job," considered to be the first concept car. In the 1960s, Buick became known for offering high-performance models such as the Buick Riviera and the Buick GS.
Today, Buick continues to offer a range of cars and SUVs, with a focus on sleek design, comfort, and technology. Its cars feature quiet interiors, spacious cabins, and high-end infotainment systems. Buick vehicles are popular for their smooth ride, comfortable seats, and advanced safety features. The automaker has a strong reputation for reliability and is known for producing cars that offer a good balance of performance and comfort.