Lancia is an Italian automaker founded in 1906 and is known for producing luxury vehicles and high-performance cars. The company has a rich racing heritage, having competed in various motorsports events including the World Rally Championship. Some of Lancia's iconic models include the Lambda, Augusta, Aprilia, Ardea, Flaminia, Flavia, and the Stratos. In the 1970s and 1980s, Lancia was particularly well known for its innovative design and engineering, with models like the Beta, Gamma, and Delta featuring cutting-edge technology and avant-garde styling. Despite financial difficulties in the late 20th century, Lancia remains an important part of Italy's automotive history and continues to produce cars today, with models such as the Ypsilon, Thema, and Voyager.
