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Pontiac was an American automaker that was a division of General Motors. It was founded in 1926 and produced vehicles until 2010. Pontiac was known for producing performance-oriented vehicles, particularly muscle cars like the GTO and Firebird. The brand also produced a variety of vehicles including sedans, coupes, station wagons, and SUVs. Pontiac was marketed as a more affordable and sporty alternative to other GM divisions like Cadillac and Buick. In the 1960s and 1970s, Pontiac was one of the top-selling brands in the United States. However, as the market shifted towards smaller and more fuel-efficient vehicles in the late 1970s and 1980s, Pontiac struggled to keep up. Despite multiple revivals and rebranding efforts, Pontiac was eventually discontinued in 2010 as part of General Motors' bankruptcy and restructuring.

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